The third victim, Arjun Singh (Shreyas Talpade), a ‘recovery specialist’ for a credit card company, better described as a goon with two henchmen, has his marriage proposal refused, even though he once thought that its happy acceptance was a matter of course.īy the time the men discover the reason for their infamy, and find out about how their photos have been cut and pasted on a family welfare poster campaign of the Government, their social status has been dramatically altered. Though she has done this before, this time there appears to be no apparent cause. School Master Vinay Sharma (Bobby Deol), a hesitant and under confident man perpetually harangued by his wife, is left with his two daughters when she walks out of the house. Jaagavar Chowdhury (Sunny Deol), retired from the army, is about to get his sister married when the groom’s family unexpectedly cancels the wedding. With Poster Boys, a movie about how a dreadful mix-up has the pictures of three men photoshopped onto a poster that advocates the merits of nasbandi, it is as if the makers of this film are anticipating the end of the road for male sterilisation.Ī series of uncannily similar events connects three men from a village.

That would leave women to go in for sterilisation, on the insistence of their men, despite it being a more complicated medical procedure.Īs it is, the forced sterilisation campaign during the Emergency permanently blighted the image of this relatively simple method of family planning for men. The difference in ‘Poster Boys’ is that apart from being a comedy with an unending series of jokes and puns on a man’s sexual potency, this film might well run down the notion of male sterilisation as an effective method of family welfare and contraception. This is yet another movie on the fragile sense of manhood of the Indian male.

Poster boys 2017